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Knowledge base

Preventing no-shows in your restaurant

A table that stays empty while you could have sold it: every restaurateur knows it. You can’t prevent it completely, but with these steps it happens far less.

1. Send a reminder

Most no-shows aren’t bad intent: the guest forgot or plans changed. A reminder a day or two beforehand helps. In Jesdi it goes out automatically.

2. Make cancelling easy

It sounds odd, but a guest who can cancel easily will do so. Then you can still sell the table. Put a link in the confirmation and reminder that lets the guest cancel or change themselves.

3. Use a waiting list

Is an evening full? Put guests on a waiting list. If a booking drops out, offer the table to the next guest straight away.

4. Ask for a phone number

With a phone number you can call when in doubt, for example for a large group.

5. Keep track of who didn’t come

Mark no-shows in your system. If a guest fails to show more often, you see it at their next booking and can get in touch beforehand.

6. Send a friendly message after a no-show

A short email (“Sorry it didn’t work out, we’d love to see you another time”) keeps the relationship good and reminds the guest that a table was waiting.

7. Watch large groups

With large groups a no-show costs more. Confirm them personally beforehand.

How to do this with Jesdi

Reminders, a cancellation link, a waiting list, no-shows per guest and an automatic email after a no-show are all standard in Jesdi. See the reservation system.

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